Zlatan, why are you jumping into icy lakes in just your underwear? PSG needs you healthy, man! Let Freddie Ljungberg do that kind of shit. No one cares if he gets hypothermia!
In short...beautifully shot, really weird ad, Volvo. I bet if it were translated into English, I'd still be saying, "Ah, now I understand the voice over. And wow, what a weird ad, Volvo."