I don't speak the language, so I can only rely upon the visuals of the commercial, and the translated summary provided by Volvo on their YouTube page. But I'm pretty sure I can't be the only one who comes away from this advertisement with the feeling that Zlatan Ibrahimović is either some sort of super-spy, or perhaps a villainous boyfriend in the fictional world of Stieg Larsson? Did he date Lisbeth Salander? Did he kill her? Did they meet whilst hunting elk? I DON'T KNOW. Has Zlatan ever had a fourway with Eric Bana and Daniel Craig and a reindeer? I bet a few slash-fiction sites in Sweden are hard at work right now to make it so.
Zlatan, why are you jumping into icy lakes in just your underwear? PSG needs you healthy, man! Let Freddie Ljungberg do that kind of shit. No one cares if he gets hypothermia!
In short...beautifully shot, really weird ad, Volvo. I bet if it were translated into English, I'd still be saying, "Ah, now I understand the voice over. And wow, what a weird ad, Volvo."
